Analytics / Ask Justine Illustrative data · not customer results
Which journeys bring Gen Z learners back to their courses?
Justine
Building your dashboard… Dashboard ready
Lesson reminders bring back the most Gen Z learners: +20% vs holdout.
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Return-to-learning rate
Gen Z learners · ages 18–29
JourneyHoldout Last 30 days
JourneyHoldout
Lesson reminder
24%24% came back vs 20% holdout
20%
+20% lift
New course discovery
18%18% came back vs 16% holdout
16%
+13% lift
Streak restart
14%14% came back vs 13% holdout
13%
+8% lift
0%10%20%30%
What’s moving trial learners to paid this month?
Justine
Building your dashboard… Dashboard ready
The plan comparison email is the biggest driver of trial-to-paid this month.
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Trial-to-paid conversion
Trial learners vs holdout
Last 30 days
Trial → paid
11.8%
Holdout 9.5% +24% lift
Top drivers
Plan comparison email+1.4 pts
Day-3 progress nudge+0.9 pts
JourneyHoldout
Day 12 · addedPlan comparison email
How many lapsed learners came back after win-back?
Justine
Building your dashboard… Dashboard ready
Win-back brought back 1,284 lapsed learners, a 50% higher return rate than the holdout.
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Win-back results
Lapsed 30+ days · vs holdout
Last 6 weeks
1,284
learners came back
Holdout 12.1% +50% lift
18.2%win-back rate
Win-back rate 18.2% Holdout 12.1% +50% lift
Weekly returns
Illustrative data · not customer results